Five years ago, who could have imagined that personal publishing would have such an impact on our capitalist culture? But, it's true -- savvy businesses have learned that weblogs are the best way to make direct connections with customers. Moreover, many businesses now understand that such direct connections are a much more efficient way to increase efficiency, increase sales, increase brand awareness and increase market share -- and achieve all these goals relatively cheaply. Learn much more about how all this works at the Blog Business Summit, scheduled October 25-27 at the Bell Harbor Conference Center in Seattle. Speakers at this exciting event include SXSW veterans Chris Pirillo, Elisa Camahort, Elizabeth Lawley, Halley Suitt, Jason Calacanis, John Battelle, Jory Des Jardins, Mary Hodder, Matt Mullenweg, Robert Scoble and Tara Hunt. Meanwhile, panel topics range from "Getting Started With Podcasting and Video Blogging" to "Entrepreneurial Blogging: Maximizing Ad Revenues." See you next week in Seattle!

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