The world of business and product design is changing. In fact, we have seen a number of trends taking shape that we believe are all pointing to the end of "products.' There is a growing realization that we are no longer designing single, stand-alone, centralized, static things, web sites, or systems. As the internet and digital networks in general become more ubiquitous, more distributed, and more integrated in our lives, we're finding that it's hard to find a "product" that is not also, or even mostly, a service. These service design projects generally involve multiple touchpoints or channels (i.e. the web, mobile devices, and physical spaces, etc.), a focus on long-term relationships, and the need for consistent experience across throughout. In fact, consumers expect more variety, more control, more interoperability, more adaptability, and more consistency in experience than ever before. This has serious implications for business, design, and development.