User-Centered Design has been the predominant method for the design of successful experiences for years, but Donald Norman's notion of Activity-Centered Design advocates ignoring the idiosyncrasies and demands of specific user types to instead focus on the user's whole activity. In this session, experts in the field of Interaction Design and Usability come together to debate the merits of each approach and find the solutions that work.

Moderator: Robert Hoekman Jr Interaction Designer | Consultant, www.rhjr.net