As we distribute packets and bits online, our new challenge is to follow those complex paths with robust conceptual and physical distribution models and methods for exchanging value. The contemporary virtual marketplace combines intangible and tangible products in ways undreamed of before the advent of digital convergence. How are we addressing the new world of niche markets, and how do we scale our activities as more and more new markets emerge?

Moderator: Marshall Kirkpatrick Dir of Content, SplashCast