Synthetic, alternate worlds such as Second Life, There, and Habbo Hotel are populated by customizable, user-controlled avatars. These exciting spaces are increasingly being eyed as the next level in experiential marketing. Does a successful marketing effort target the user or the avatar? What are the best ways to capture and retain attention in a virtual world? Our panelists discuss the business, cultural, and ethical considerations of marketing to avatars.

Moderator: Tony Walsh , SecretLair.com