You know your customers and your products inside and out. You do the web design, the print design, the marketing collateral, and the t-shirts. You have a zillion ideas for how to improve this and fix that. You are the in-house design team. This panel will cover the key ingredients for success, measuring success and value, strategies for elevating design thinking, and dealing with challenges unique to in-house teams.

Moderator: Jon Wiley User Experience Designer, Google