Whole new cultures are emerging around convergent media, an example of which is The Matrix Trilogy, the narrativeis which is contained, not just in the films, but also in comics, anime, games, and web sites all serving acommunity of participants - they're actually more than "fans." Henry Jenkins' latest book, Convergence Culture, isan in-depth review and critique of several evolving transmedia cultures, their quirks, and their impact on ourperceptions.