Online businesses that provide superior customer service are earning fanatical devotion. Companies like Zappos, CDBaby, 37Signals and Flickr are demonstrating that doing business online is anything but impersonal, and that an obsessive attention to customers *after* the sale is a killer advantage. This panel explores how innovative businesses are becoming more transparent with their audience, engaging customers to help solve each others' problems, design new products, and spread the word.

Moderator: Thor Muller Managing Dir, Satisfaction Unlimited