The television viewers of today are demanding greater choice, flexibility, and access. At the same time, the central technologies for building and maintaining social networks around the world are the phone and the Internet. Frog design has reconciled both trends and developed the vision of a supermodal Zoomable User Interface (ZUI) that fundamentally changes the way viewers navigate and make choices.It breaks up today's grid-based EPG templates and assembles content in accordance with relevance to user-chosen topics and interests. ZUI 'opens up' television by offering thumbnail image menus in four margins around the screen thus allowing the viewer to continue watching the current show while considering other options. Beyond each menu is a grid with thumbnails suggesting further programs; for instance beyond the recommendation margin menu is a recommendation grid which suggests programs viewers are likely to be interested in based on their previous viewing history. This presentation will introduce this groundbreaking interface and discuss if it provides the metaphor for the TV experience of the future.