Blogger Hugh MacLeod has espoused the notion of "The Global Microbrand" or a small, tiny brand that sells globally. The Global Microbrand is nothing new but with the advent of the Internet and blogging it's much easier for merchents and even consultants to reach a global audience. For many, blogging is an avenue to creating a personal Global Microbrand and getting off of the corporate hamster wheel. This panel will focus on the two most well known stories -- English Cut and Stormhoek -- showing how blogging has changed the rules and allowed small players to break out and play to a global audience.

Moderator: Hugh MacLeod Blogger, gapingvoid.com