Wright can be considered the Bono of the video game industry -- in fact, he was the first game designer to be profiled on the front page of the Wall Street Journal, and has been named to Entertainment Weekly's "It List" of "the 100 most creative people in entertainment" and Time Digital's "Digital 50." He is probably best known for creating the critically acclaimed series, The Sims, which has sold more than 70 million games around the world and is one of the few video games that has attracted an audience that is equally split between men and women. The series is one of the most successful in the world, having generated more than $1.6 billion in sales. Wright is now working on his newest game, SPORE.

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