Helvetica

Director: Gary Hustwit
Cast: Erik Spiekermann, Matthew Carter, Massimo Vignelli, Michael Bierut, Rick Poynor, Wim Crouwel, Neville Brody, David Carson, Paula Scher, Stefan Sagmeister
Format: HDCam  
More Info

screening in: Emerging Visions

Screening Times

1:30 PM, Tuesday March 13th - Austin Convention Ctr
Add this to my SXSW Calendar

7:00 PM, Thursday March 15th - Austin Convention Ctr
Add this to my SXSW Calendar

10:00 PM, Saturday March 17th - Austin Convention Ctr
Add this to my SXSW Calendar

everything subject to change

Synopsis:
Helvetica is a feature-length documentary about typography, graphic design and global visual culture that looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Director's Bio:
Gary Hustwit has produced five feature documentaries, including I Am Trying To Break Your Heart, the award-winning film about the band Wilco; Moog, the documentary about electronic music pioneer Robert Moog; and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. Helvetica is Hustwit's directorial debut.