SXSWeek 2010: March 12-21
Interactive: March 12-16
Film: March 12-20
Music: March 17-21
Interactive: March 12-16
Film: March 12-20
Music: March 17-21
Tomorrow Happens Here.
"With no velvet rope to separate movie folk from the event's notoriously enthusiastic audiences, SXSW delivers instant gratification for movie marketers, which is especially important in these belt-tightening times ... Festivals like this exist for filmmakers to connect with their audience...
"It's a place where new bands come to get discovered, stars seek to burnish their indie credentials, and executives come to share ideas."
"...the Interactive festival is seen as indispensable to many people in new media and Internet businesses."
"It was at the annual South by Southwest tech conference/music festival in Austin, Texas, in March 2008, that the social power of Twitter came home..."
"The great thing about SXSW is that it doesn’t take itself too seriously ... South By Southwest is always fun. But the real kick for festivalgoers, if not for filmmakers, is knowing that they’ll have the chance to see movies that might not get any kind of general release, and it’s those rare...
"SXSW Interactive is about what is happening now, and what's happening now is different than what was happening a year ago... An amorphous name for an amorphous concept."
"Often dubbed the Sundance of new media, SXSWi is the bellwether for what lies ahead for digital culture."
"If you haven't yet attended SXSW, you need to. Plan for it now. Do whatever you have to to convince your higher ups it's worthwhile. Everything is changing. Advertising is dying. Come to SXSW® and see where things are going next."
"... SXSW is a bazaar for industry professionals seeking talented clients and for musicians in search of representation."
"Universal believes that in 'Sarah Marshall's' quick visit to the Austin, Texas, festival, the studio was able to generate the equivalent attention that two weeks of expensive advertising would generate."
