SXSW Interactive Festival · Press

"SXSW Interactive is a distant, impossibly hip imbroglio where the pixelized creme de la creme is pushing the avant-garde hard enough to dent it." - Bruce Sterling, author

Established in 1994, the South by Southwest (SXSW) Interactive Festival consists of four days of panel programming and keynotes, a Trade Show & Exhibition, plus a full schedule of exciting evening activities. The event brings together more than 5000 top-notch digital creatives from across the United States and around the world. These attendees share their inspirations about the future of the web, entrepreneurial opportunities, and the next wave of new technological innovation.

While we cover many of the how-to questions of emerging media, SXSW Interactive also pays particular attention to discussing the larger issues and long-term social implications brought about by these changes. The concurrent activities of SXSWeek (which includes the SXSW Film Conference & Festival, as well as the SXSW Music Conference & Festival) means that some of the brightest minds in three different industries are in Austin during this time period. This confluence of brilliant thinkers makes SXSW Interactive a truly one-of-a-kind event.

SXSW Interactive is proud to work with two respected industries leaders to help spread the message of what we do. PR Newswire is the official breaking news service of SXSW for 2007. Meanwhile, the Austin office of Porter Novelli helps coordinate regional, national and international press coverage for the event. For press questions related to the 2007 SXSW Interactive Festival, please contact Megan Adams at interpress at sxsw.com.

· Frequently Asked Questions

· How to Obtain Press Credentials for the SXSW Interactive Festival

· Taking Pictures at the Interactive Event

Above: Porter Novelli hosted the 2006 Friday night mixer dubbed "Mix at Six." Photo by Katie King.