SXSW 2007 - March 9-18, Austin, Texas

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Registrant Demographics For SXSW Music, Film and Interactive 2007

SXSW 2007 hosted more than 123,000 total attendees, attendee breakdown:

  • more than 24,000 conference registrants
  • approximately 12,000 music festival wristband holders
  • more than 35,000 single admissions to the film and music events
  • more than 15,000 Flatstock poster show attendees (free-to-the-public, held during the SXSW Music Conference)
  • 32,000 Town Lake Stage concert attendees (SXSW's largest free-to-the-public stage)
  • more than 5,000 ScreenBurn gaming arcade attendees (free-to-the-public, held during SXSW Interactive)

MUSIC

Top 10 Types of Business of Music Registrants (random order):

  • Media Electronic
  • Artist
  • Publicity
  • Radio
  • Media Print

  • Management
  • Consulting
  • Attorney
  • Booking Agent
  • Talent Buyer/Promoter

Showcasing Acts: 1,580
Music Showcase Stages Participating: 72
Music Conference Participants: 11,750 (with band registrations 13,071)
Approximate Number of Music Media in Attendance: 2,592
Approximate Number of Music Trade Show Attendees: 15,000
Number of Music Trade Show Exhibitors: 200

Geographic Breakdown by Percentage of Total Music Registrants:

  • Southwest 23%
  • West 22%
  • Northeast 19%

  • International 21%
  • Southeast 7%
  • Midwest 8%

FILM

Top 10 Types of Business of Film Registrants (random order):

  • Film Director
  • Film Commission
  • Educator
  • Film Distribution
  • Production

  • Film Producer
  • Actor/Actress
  • Publicity/Marketing
  • Screenwriter
  • Film Student

Number of Films Screened: 240
Film Conference Participants: 5,816
Approximate Number of Film Media in Attendance: 856
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
Number of Film/Interactive Trade Show Exhibitors: 137

Geographic Breakdown by Percentage of Total Film Registrants:

  • Southwest 41%
  • West 23%
  • Northeast 22%

  • International 6%
  • Southeast 3%
  • Midwest 5%

INTERACTIVE

SXSW 2007 Interactive was the largest ever with Interactive Conference registration increasing 27% from the previous year.

Top 10 Types of Business of Interactive Registrants (random order):

  • Web Development
  • Publicity
  • Software Development
  • Interactive Graphic Design
  • Consultant

  • Educator
  • Media Electronic
  • Interface Design
  • Marketing
  • IA Non-Profit

Interactive Conference Participants: 6,483
Approximate Number of Interactive Media in Attendance: 937
Approximate Number of Film/Interactive Trade Show Attendees: 12,000
Number of Film/Interactive Trade Show Exhibitors: 137

Geographic Breakdown by Percentage of Total Interactive Registrants:

  • Southwest 38%
  • West 22%
  • Northeast 15%

  • International 7%
  • Southeast 10%
  • Midwest 8%

For information on unique promotional and sponsorship opportunities at SXSW 2008, contact Scott McNearney at mcnearney@sxsw.com or call 512/467-7979 ext. 213.