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Lodger
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Self-made sensation: Lodger received attention from the global web community, the advertising world and even MTV with its simple but uniquely effective, self-made animation videos.
New York, NY � e-Recall - Recall Records� new digital community - is pleased to announce the North American release of Lodger�s Hi-Fi High Lights Down Low. Perfectly embodying e-Recall�s own fun, creative and communal approach to music, Lodger has created a strong buzz with a unique brand of self-promotion and compelling visual imagery. Lodger built a strong -almost mythical � cult online following (more than 3 million individual visitors to its www.lodger.tv website) thanks to its simple but uniquely effective, self-made animation videos. Although the bands website has attracted millions of visitors from around the world, it offers very little in the way of information on the people behind the music. Without proper publicity photos, and with the animation videos as the only visual representation of the band, there is a huge mystery surrounding Lodger. Just exactly who/what is Lodger? We can tell you that Lodger was founded in 2002 in Helsinki, Finland by singer-songwriter Teemu Meril�. Intended primarily a showcase for Meril�s songs, the band soon found a unique visual outlet in a striking animated video for the song �Doorsteps,� made by bass player/lyricist Hannes H�yh� on his laptop computer. In 2003, �Doorsteps� was chosen as the best Finnish music video of the year. At the BAF03 festival in Bradford, England, it won the award for best Flash animation. The following year, Doorsteps was one of the highlights of Resfest 2004, a traveling digital film festival that visits more than 35 cities around the world. Yet, that was all just a prelude to the kind of attention the video got on the internet. Interest continued to grow with the release of Lodger�s next video���I Love Death���once again featuring the animated antihero �One-Eye�. Lodger�s first album Hi-Fi High Lights Down Low has a sound that matches the band�s videos: hidden underneath the deceptively simple guitar-rock surface are bold melodies and stories unafraid of the big emotions. Teemu Meril� names David Bowie, Beck, and Devo as his influences, and it comes as no surprise that Lodger is as uncategorizable as his favorites. An introduction to Lodger�s anti-hero �One-Eye.� Each music video is built around Lodger�s very own star character �One Eye.� The videos chronicle Lodger�s �Anti-Hero� in a series of true life sagas that show how life isn�t always a bed of roses. The story grows with each new Lodger video and over 3 million online users are waiting to see what �One-Eye� will do in the next installment of this tale . WATCH THE AWARD WINNING VIDEO FOR �DOORSTEPS� (featuring Lodger�s anti-hero �One-Eye�) HERE: www.lodger.tv/tuote/doorsteps.swf WATCH THE VIDEO FOR �I LOVE DEATH� (featuring Lodger�s anti-hero �One-Eye�) HERE: www.lodger.tv/tuote/ilovedeath.swf WARNING: THESE VIDEOS ARE NOT FOR THE EASILY OFFENDED! |
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