SXSWeek 2008 › March 7 - 16
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Film › March 7 - 15
Music › March 12 - 16
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Iller Than Theirs (Nuclear Family)
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Nuclear Family (Nuk Fam for short) is a musical collective of seven guys from New York who make hip hop music with a decidedly honest, down-to-earth approach. They cast aside tough-guy posturing and self-referential boringness in favor of tongue-in-cheek humor and humble personal expression.
The music has the aesthetic of early 90's boom-bap hip hop, but Nuk Fam has no interest in being sound preservationists or genre purists.Screw that. Their music and highly charged live performances often take turns towards places and ideas that are �un-hip-hop�. But by simply being themselves, Nuk Fam feels they are staying truer to the spirit of a music whose roots lie in innovation and rebelliousness. Nuclear Family functions as an art factory, producing a variety of musical projects, the most recent of which was Junk Science�s (Nuk Fam members Baje One and DJ Snafu, with guest appearances from the whole crew) critically-acclaimed debut FEEDING EINSTEIN, released last year on Embedded Records. The next projects for Nuclear Family are a follow-up LP from Junk Science and the debut record from a new group called Iller Than Theirs (Nuk Fam members Krayo and Tone Tank, with production from Nuk beatmakers N.E.M.C., DJ Snafu, and Scott Thorough). Known for their impressive live shows, Nuk Fam draws songs from all of its members and individual projects and weaves them together so as to create a truly memorable experience for the party people. With a captivating sound all their own, and a seemingly limitless supply of energy and hustle, this should be a good year for the boys from Brooklyn. - brandon cattle |
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