Thursday, March 15   9:20 p.m.
Spiro's   (615 Red River St)

Add this to your SXSW Calendar

Far from the average knucklehead up on the block, out of New York's Yonkers district, beneath the shade of a single tree with a cool demeanor stands Loer Velocity... a.k.a. the melodious hush factor!
Loer (pronounced Lower) has ripped through NY's underground hip-hop music scene with poetic leisure since 1995. Coming from a pure background of Mcee battles, club promotions and graff writing, Loer found himself at the heart of a growing scene, sharing the stage with then up-and-coming artists such as Sarah Jones, Mos Def, muMs, Talib Kweli, and Saul Williams at venues including The Nuyorican Poets Café, The Knitting Factory, and S.O.B’s. Throughout, Loer stayed busy in the studio, fine-tuning his recording skills and working with a wide range of artists.
Loer Velocity’s studio collaborations have been numerous and they put his name on the radar of hip hop fans as early as 1999 when he first appeared on the Scienz Of Life album Coming Forth By Day. Further appearances on 12” singles with Ace Lover, The Ancients, and his own affiliate crew Not For Nothin’, plus albums such as LIFE Long’s Struggler’s Paradise, the second volume of the Supperappin’ series and, Embedded music founder DJ Ese’s recent Side: Two have laid the foundation for his solo album.
2004 saw the release of Loer’s debut solo 12” single "Breakout" which received props in XLR8R and Elemental Magazine among others, as well as being placed on an episode of MTV's MADE. More recently Loer Velocity released the mix-tape "Loe Noise Reduction - The Hush Movement", a collage of previously unreleased recordings from over the years. The mix-tape garnered him attention in XXL’s Chairman’s Choice column. As a soloist, Loer has definitely lowered the velocity of those attempting to overstep their boundaries.
Which brings us to the cd in your hands now. Ready For A Renaissance is Loer Velocity’s first solo album. Over a period of 18 months working closely with Embedded music Loer recorded this body of all new material paying close attention to developing a concise, and cohesive presentation of his unique voice, exceptional skills, and charismatic personality. The core of album production is handled by Chris Jarvis and Donnan Linkz, complimented by beats from Grand Fortune, Caness and DJ Ese. The sound reminds the listener that you need not shout to be heard, and Loer Velocity certainly doesn’t.