SXSW Music 2007 - March 14-18, Austin, Texas

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Ox (Canada)
Genre: Alt Country Hometown: Vancouver BC
www.oxmusic.ws
  Ox (Canada) - Miss Idaho
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As soon as we hear Mark Browning�s drawling vocals creak on the opening song �Miss Idaho� we instantly know that Ox has delivered an album of stature. Dope-soaked, derelict and wired, �American Lo Fi� features 11 songs that give a nod to Velvet Underground meets Bruce Springsteen, trading New Jersey urban fairground for Pacific interstate moonscape.

Ox's long awaited follow up to the seminal alt-country, indie hybrid classic, 'Dust Bowl Revival', fuses weary with vicious, punk with hillbilly, the farmer in the city with the electro-magnetic aura of tape hiss and amp crackle. �American Lo Fi� was recorded in the manic confines of Vancouver's Profile Studios (aka Upstairs Sound Laboratory) amid the plume of smoke, sweat and heavy Pacific laced air.