Thursday, March 15   1:00 a.m.
La Zona Rosa   (612 W 4th St)

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What Made Milwaukee Famous knows how to rack up cred in their local Austin, TX music scene.
They’ve done their time at the South by Southwest music festival. They’ve played packed-to-the-rafters free local shows. They’ve been featured on Andy Langer’s Next Big Thing on 101X. They’ve even played famed Austin City Limits, with Franz Ferdinand no less, as one of few unsigned bands in the show’s history to ever take the stage. And they met through a series of ads placed in the Austin Chronicle by lead singer Michael Kingcaid.

As would seem fitting, Austin, Texas loves What Made Milwaukee Famous. Now it’s time for the world to catch up.

Already having been celebrated by spots on Billboard and Rolling Stone bands-to-watch lists, as well as appearances on WXPN’s World Café in Philadelphia and Steve Lamacq’s Music Show on the BBC, and an opening slot with the Arcade Fire and Black Keys at their ACL Festival appearance, Trying to Never Catch Up lands the band at the top of their game and ready to take on the world.

What Made Milwaukee Famous create pop that’s rockin’ enough to shake the rafters at your favorite venue, but would also be a perfect backdrop to a dive down the coast. It’s energetic, forceful, and impassioned.

And it’s not by chance. After forming the band, Kingcaid (vocals, guitar, keyboards), Drew Patrizi (keyboards, vocals, guitar), John Farmer (bass, vocals) and Jeremy Bruch (drums, vocals), took a year to familiarize themselves with, well, themselves. Focused on bringing solidarity to their work, the four-piece wanted to get acquainted, learn their craft as a unit, and enter into the oft-weary world of continual and countless club appearances with a renewed sense of interest in the art of music itself. It worked.

When the band emerged from their time in isolation, the critics were ready. The Austin Chronicle proclaimed What Made Milwaukee Famous “wistful and happy-go-lucky, brooding and slapstick, hopelessly sentimental and chronically enigmatic,” while cred-builder Indie Workshop characterized the tracks on Trying to Never Catch Up as “well-crafted pop gems that shimmer brighter than most of the pop albums out this year." More praise is on its way, as is more What Made Milwaukee Famous.

Welcome to what is surely just the beginning…