SXSW Music 2007 - March 14-18, Austin, Texas

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About
Genre: Electronic Hometown: Amsterdam THE NETHERLANDS
www.whataboutabout.com
  About - Think Niles Drink
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What about About?

Take three minutes to meet About, control freak extraordinaire. Legally registered as Rutger Hoedemaekers in the city of Amsterdam, The Netherlands, artistically embedded in the forgotten regions of pop music. Being the troublemaker in a self-made realm, About spends his time pounding on the door between band dynamics and consumer electronica, rarely losing track of traditional song structures.

The intended playfulness in the music does not come from letting the computer do just whatever. It comes from creating every little note and sound by hand, like carefully painting a portrait instead of snapping a Polaroid. And while About�s composed style of singing has you sitting down to think things over, the overpowering arrangement will hurt you if you do. Imagine tasting a stew that smells so good and ending up burning your tongue.

Some three years in the making, About�s debut album �Bongo� forces you to wear yourself out in little over half an hour. Having dealt with four collapsed lungs while producing it, Rutger makes good time by giving anyone listening only so much chances to come up for air. The doctor�s advice to stay in all summer proved to be the best medicine for both finishing �Bongo� and setting up to play it live. About ready!