SXSW Music 2007 - March 14-18, Austin, Texas

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Listings by Day:   Tuesday Wednesday Thursday Friday Saturday Sunday

Alphabetical Listings:  1 | 2 | 3 | 4 | 5   6  
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All information subject to change. TBA showcases are listed in random order.


+/- {Plus/Minus}
Genre: Rock Hometown: Brooklyn NY
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New York City act +/- {Plus/Minus} was originally conceived in 2001 as a vehicle for the songs of Versus guitarist James Baluyut. Teenbeat released the first LP (Self-Titled Long Playing Debut Album), on which James essentially played and recorded everything, in early 2002. The act quickly evolved into a full-fledged band, with the addition of fellow Versus member and longtime friend Patrick Ramos on guitar and vocals, and Austin, TX expatriate Chris Deaner on drums. While James� voice bears similarities to his brother Richard�s (who sang the male half of Versus� vocals), this new incarnation of +/- {Plus/Minus} was an entirely original construct, layering wistful pop with dynamic and complex arrangements and fusing rich, dense guitar sounds with polyrhythms drummed, strummed and programmed. With the release of the Holding Patterns EP and their sophomore album You Are Here in 2003/early 2004, it became abundantly clear that +/- {Plus/Minus} was applying pressure to the pop mechanism, assuring that it would indeed go �POP!�

The last several years have earned the band a powerful reputation as a live act (which resulted in a support invitation from Death Cab For Cutie in 2005). An extensive tour of Japan forced the band to issue a not-quite-complete version of their third album Let�s Build A Fire earlier this year through their Japanese label (which you may have heard thanks to the wonders of the Internet - completists and fans who shelled-out for the import will note a few tracks have been swapped out from the Japanese version, several were remixed and the whole thing was properly and painstakingly mastered). After the tour and landmark shows at both SXSW and the Noise Pop Festival, +/- {Plus/Minus} signed to Absolutely Kosher Records and finished work on Let�s Build A Fire, which is clearly the best record of their career thus far.

The first four tracks on the album alone are gauntlet, a flawless snapshot of what makes +/- {Plus/Minus} so great. The title track starts off the record with crackling gramaphonic sound that is then shattered by a coolly exhuberant horn section and lumbering bass. The effect is as shocking as yanking the blanket off a sleeping person in winter. �Fadeout� sees them crack their knuckles and operate like a parlor magician, diverting your attention with sonic flourishes before you realize that your watch (or your heart) has been stolen. �Steal the Blueprints,� the album�s first single, impossibly ups the ante even further with every measured turn of sound or phrase intricately threaded through the whole of the song like the strings of a master puppeteer, never tangling, and all working the whole into a seemlessly beautiful choreography. While the originality of their composition and production deserves notice, at the heart of all of it is a naked and potent lyricism, as shown on �Leap Year� (one of four tracks penned by Ramos) and the gentle �This Is All I Have Left.� The entire album is rich with these elements and the end result is both startling and utterly captivating. A video for �Steal the Blueprints� (directed by Deaner, an expert behind both lens and laptop) is featured on the finished CD & can also be seen here: http://plusmin.us/listen.html

CNN�s Anderson Cooper says in his iTunes Music Recommendations: �If you hear they are playing some small venue, go see them before they blow up.� Listen to Mr. Cooper.