SXSW Music 2007 - March 14-18, Austin, Texas

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Lethal Bizzle
Genre: Hip Hop/Rap Hometown: London UK
www.lethalbizzle.co.uk
  Lethal Bizzle - Mind Your Head
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Lethal Bizzle is one of the most prolific, exciting grime stars to emerge from the UK underground scene. Grime rapper Lethal Bizzle has had quite a struggle to the top. Previously a member of More Fire Crew, Lethal found himself back at square one when they were dropped from their label. After two years of live gigs, pirate radio airings and general hard graft, he set up his own label, Lethal Bizzle Records in 2004. He has established himself as one of the leaders in the UK scene and is certainly the most dynamic.

As well as emerging as the king of the grime scene Lethal has been embraced by the indie scene as a result he can crossover both genres which has opened him up to a massive audience in the UK.

Quoted in the Guardian recently as the 'best known rapper in the indie scene', a credit given to him after touring underground indie clubs around the UK and working in the studio with the likes of The Rakes, Babyshambles, Test Icicles (RIP), Mystery Jets, Metronomy & Tigerforce.

Lethal has the streets and underground market locked down with his crew Fire Camp- who are a collective of 14 young MCs from East London who Lethal has scouted and signed to his own independent label Lethal Bizzle Records. He is seen as a big role model to many youths in the inner city areas and this project has enabled him to use his profile to help other talented MCs in his area. Recent press shoots for the camp have included Dazed & Confused, i-D and Touch.

Lethal signed to V2 Music to release his debut album Against All Oddz, official release on October 24th 2005. The main single off the album Fire was playlisted on Radio 1, Kiss, Choice, 1 Xtra. His videos have been playlisted on The Box, Kiss, MTV Base, Channel U and he has had TV appearances on TOTP, CD:UK, TRL, T4 Music, Kiss Awards, MOBO Awards. Press campaign has been extensive in the style, urban, broadsheet and mens titles.

Kray Twinz What We Do - In 2005 Lethal was involved in the biggest UK/US collaboration with US rapper Twista. The video was shot in LA with a huge budget and had many star cameos. The record charted at no. 23 in the UK national charts and was a massive club smash. It was around this time in 2005 that he also won a MOBO for 'Best Single' for Pow (Forward), two Channel U Awards, and a UMA for 'Best Garage Act'.

In 2004 Lethal Bizzle made the biggest underground club record of 2004 - Pow (Forward), this record was huge across the UK before it even got signed to a label. Relentless picked it up and it charted at #11 in the national charts after release on 20th Dec 2004, selling over 10,000 copies in just three days sales. In 2002 with More Fire Crew, he had a #7 hit with Oi.

Lethal is well known for publicising the fact he wants the whole UK scene to work together so we can move 'Forward'- that was the whole reason behind the track Pow. He put 10 different MCs from different crews, who had never worked together before. A lot of these artists had ongoing beef, but that was put to one side as the aim of the song was to tell everyone that if we work together we can go places and make this music thing a long term career rather than a flash in the pan. Now Lethal has reached a certain level and things are moving quickly to take him to the next level he wants to use his connections to bring people through. Due to this, Lethal as seen as holding up the UK underground scene and driving it forward and is a big role model to upcoming artists.

His plans for 2006 include the release of his new album through V2 Music in March '07; also the release of the Fire Camp album on his own label 'Lethal Bizzle Records'; and pushing his new album in USA and Europe.