SXSW Music 2007 - March 14-18, Austin, Texas

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Listings by Day:   Tuesday Wednesday Thursday Friday Saturday Sunday

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All information subject to change. TBA showcases are listed in random order.


Brother Reade
Genre: Hip Hop/Rap Hometown: Los Angeles CA
brotherreade.com
When your house party gets a write up in the LA weekly, you know you’re doing something right. Overflowing with young, pretty Silverlake scenesters, thugged-out hip hoppers and Los Angeles’ finest law enforcement officers, the most recent RabbitTusk party hosted by Brother Reade was probably deemed a highlighted success. However, this rambunctious aftermath seems to be a near weekly occurrence and when you do get to share the stage supporting the Wu-Tang Clan, I can only imagine how the vocal swagger of Ghostface, confidence of the Meth and positivity of the RZA must rub off on you and in turn, your peers and fellow party people. Currently in the studio recording the album “Rap Music” you’ll be forgiven if you missed any of their previous limited run releases.

So what the hell do Brother Reade sound like? Well, funnily enough, kinda similar to their appearance. Rapper Major Jamz is an intimidating fellow. A tattooed, thickset dude with a deep Southern drawl and an air of intelligence means his rhymes are easy on the ear but heavily scattered with Rewind! What the heck? moments. The experienced hustler meets playful showman. DJ and producer Bobby Evans is the skinnier studio hound who still kills it on the live circuit. Wide-rimmed Cazals and striped polos, he brings the lope, swagger and bump from the Dirty South with the science and alchemy of Leftfield electronica. In the words of Sqeak E.Clean, producer of the last Yeah Yeah Yeah’s album, “[Evans] is the illest, his beats don’t sound like anyone else. A true original thinker.” And before you start thinking Brother Reade are jumping on the Southern hip hop wagon, Los Angeles is their adopted home, both grew up in Winston-Salem, North Carolina, so you know they’ve got ears for that stripper club bounce and love for the independent game. “If you can get as hot as you can on your own, do it. You’ll be better off (or just better period) in the long run."