SXSW Music 2007 - March 14-18, Austin, Texas

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Alphabetical Listings:  1 | 2 | 3 | 4 | 5   6  
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All information subject to change. TBA showcases are listed in random order.


Ryno
Genre: Hip Hop/Rap Hometown: Austin TX
www.rynomusic.com
  Ryno - You Know It
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Born and raised in Austin, TX, Ryno (Ryan Roberson) started his rapping route with an underground rap group named Monsta Entertainment that consisted of Gerald Geezy, Slim Gutta, CJ, and him. It was the start of the new sound for Austin (see article �Pirate Utopia� in the links).

After departing from Monsta Entertainment, Ryno was hungry and pursued his solo career with one of Austin�s aspiring new producer, Triple D (Danny Davis) with On The Line Records. Noticing the huge talent and potential that Ryno possessed, Triple D quickly started the production and recording of what would become known as �one of Austin Best Album ever to be released.� (see Austin Chronicle Top Ten)

With first wind of Ryno�s lyrical mind flow, one is automatically reminded of the lethal venom that is poured from Houston�s known Z-Ro�s mouth. But once you sit down and hear the full range of Ryno�s ability, you will instantly realize that he has a style uniquely of his own. Feeding off of just instincts alone, Triple D joined up with another aspiring producer, Sic Vic, to work on Ryno debut album - They Call Me No. After a year and a half in the making, They Call Me �No was released in November of 2006.

In a whirlwind, the CD release sparked an explosion in Austin. People quickly were finding about a new artist from Austin that has released an actual album. With the saturation of mixtapes flooding market, Ryno�s CD was a breath of fresh air to people who appreciate music and creativity. Listening to They Call Me �No takes you through a journey in Ryno�s mind, as if he�s painting a picture, a Picasso. His wide range of subject reaches from his infant�s death to the birth of his baby girl (Angel), to his life having to live in the streets as so many unfortunate youths are caught in (What Am I To Do), and even touching the everyday hardship people live and experience, like the portray of tragedy in the song Life.

Ryno debut quickly reached overseas to Germany, Finland, France, Australia, and Japan. His CD has the work of the industry on the level of the streets. No budget, no finance, and Ryno�s CD was professionally mastered by Billy Stull at masterpiece mastering, and glass mastered duplicated. All original production, Ryno has been getting a lot of attention with one of the hit song You Know It (She Likes It), getting spins with local DJ�s.

This is only the start of one of Austin�s next prospect - Ryno They Call Me �No.

Currently, Ryno is working on his sophomore follow-up - Another Level.