SXSW Music 2007 - March 14-18, Austin, Texas

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Alphabetical Listings:  1 | 2 | 3 | 4 | 5   6  
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All information subject to change. TBA showcases are listed in random order.


The Applicators
Genre: Rock Hometown: Austin TX
www.myspace.com/theapplicators
  The Applicators - Tragedy
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While attending high school, the ladies who make up the punk-pop sound of THE APPLICATORS weren't exactly concerned with going to the prom or dating the star quarterback. Instead, THE APPLICATORS played instruments and worshiped the likes of the Cramps, Mot�rhead, the Breeders, and the Jam.

Each had saved every penny to buy her own equipment, but it wasn't until early 1999 that the fearsome fivesome would connect and form THE APPLICATORS in their native Austin, TX. Over the next few years, THE APPLICATORS honed a wicked pop sound, sharing dates with the Teen Idols, Fear, and their heroes, Bad Religion. Bad Religion/Circle Jerks guitarist Greg Hetson caught one of these shows and liked the band's raw appeal. He went on to produce THE APPLICATORS' debut album, What's Your Excuse.

Fast Forward to 2006 and get hooked on THE APPLICATORS� latest batch of snarling pop narcotic. Going for the throat of rock n� roll and keeping alive the spirit of EIY �Earn It Yourself�, THE APPLICATORS release their sophomore effort My Weapon. My Weapon continues the tightrope walk between sex appeal, fun, chaos and infectious beats.