SXSW 2007 - March 9-18, Austin, Texas

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SXSW 2007 Sponsors

Adobe Day Stage Café

Location

Adobe logo Austin Convention Center, Upper Level, Ballroom G
(West of the main entrance to the Trade Show & Exhibition)

The Adobe Day Stage Café hosts panels, demos and award presentations. Registrants also seize the opportunity to kick back with acquaintances in one of the conversation areas, enjoy food from the food court, grab a coffee or adult beverage, or bring their notebook computer and enjoy the free wireless Internet access.

Hours

Friday, March 9 (11:30 am to 6:00 pm)
Saturday, March 10 (8:30 am to 6:00 pm)
Sunday, March 11 (8:30 am to 6:00 pm)
Monday, March 12 (9:00 am to 6:00 pm)
Tuesday, March 13 (9:00 am to 6:00 pm)

2007 SCHEDULE

Daystage

*Schedule is subject to change. Please check back for updates.

Saturday, March 10
11:30-12:30 Getting to Consistency: Don't Make Your Users Think
2:00-3:00 Everything's Gone Douglas Coupland
4:30 Author Reception/Book Signings

Sunday, March 11
10:00-11:00 Community Ecology: Finding Balance When Working with Fan Groups
11:30-12:30 Adobe: A Customer's Perspective-Big Spaceship
3:00-4:00 VitalStream: Monetizing Rich Media and User Generated Content
4:15-4:45 Ektron: Reviving Structured Content on the Web
5:00-6:00 How to Get Your Company to Embrace Mashup Culture

Monday, March 12
10:00-11:00 The 4-Hour Work Week
11:30-12:30 Adobe: Ajax for Designers
12:45-1:45 Bloggie Awards
2:00-4:00 Apple / Panasonic Presentation
4:15-4:45 Ektron: Reviving Structured Content on the Web
5:00-6:00 Advergaming Panel

Tuesday, March 13
10:00-11:00 How to Make Your Ideas Stick
11:30-12:30 Adobe: Rapid Prototyping for the web
3:00-4:00 PayPal: What's New and What's Next
6:00 Book Signings

EVENT DESCRIPTIONS

*Events are subject to change

Saturday: 11:30-12:30
Getting to Consistency: Don't Make Your Users Think
Predictable and consistent software is much easier to use. This session explores interface consistency, examples of consistency failures and their consequences.

Sunday: 11:30-12:30
A Customer's Perspective: Big Spaceship, Presented by Adobe
Big Spaceship, an industry-leading creative agency, uses Macromedia Flash by Adobe to create some of the world's most engaging sites with clients such as Royal Caribbean, Sony, Coca-Cola, Nike, Gucci and ABC to name a few. In this session, Associate Creative Director, Garrett Nantz will walk through how they apply their client-focused approach to create the most powerful brand experiences.

Sunday: 3:00-4:00
Monetizing Rich Media and User Generated Content, Presented by VitalStream
Learn to develop and build a rich media presence online using an integrated content delivery network, content management system, transcoding and advertising integration.

Sunday: 4:00-4:30
Reviving Structured Content on the Web, Presented by Ektron
Due to the popularity of XHTML and RSS, several communities now provide tools to create structured information in machine-readable formats. This panel will discuss microformats, structured blogging, describe common, structure-able data types and review their application in CMSes, authoring tools, syndication and blogs.

Monday: 10:00-11:00 The 4-Hour Workweek: Secrets of Doing More with Less in a Digital World
In a digital world, it is possible to design luxury lifestyles in the here-and-now instead of waiting for retirement. This presentation explores how the best do it.

Monday: 11:30-12:30
Ajax for Designers, Presented by Adobe
Getting started building Ajax-based web pages can be difficult if you haven't written your own JavaScript--but it doesn't have to be. The Spry framework for Ajax can help provide a richer experience for your users. Unlike other Ajax frameworks, Spry is accessible to both designers and developers alike since it leverages your existing HTML and CSS skills. Come see how you can get started with Ajax using the Spry framework and get a sneak peek at the next version of Adobe Dreamweaver.

Monday: 4:00-4:30
Reviving Structured Content on the Web, Presented by Ektron
Due to the popularity of XHTML and RSS, several communities now provide tools to create structured information in machine-readable formats. This panel will discuss microformats, structured blogging, describe common, structure-able data types and review their application in CMSes, authoring tools, syndication and blogs.

Tuesday: 10:00-11:00
How to Make Your Ideas Stick
Some ideas survive, others die. Why? And how do you get yours in the first category? Learn practical techniques for making your ideas stick.

Tuesday: 11:30-12:30
Rapid Prototyping for the Web, Presented by Adobe
In today’s fast-paced work environments, it’s essential to quickly prototype websites, rich internet applications, or device interfaces so you can get the client’s approval and move into production as soon as possible. Come learn techniques for prototyping and get a sneak peek of the newest version of Adobe Fireworks.

Tuesday: 3:00-4:00
PayPal - What's New and What's Next, Presented by PayPal
Speaker: Damon Williams, PayPal Developer Program
With over 120 million accounts, PayPal is becoming the global standard in online payments. Recent enhancements to the PayPal platform have allowed developers greater flexibility in building powerful PayPal-enabled applications. New options for authentication, new communication protocols, and new APIs are examples that will be discussed in detail during this session.

Monday: 2:00-4:00
Final Cut Pro Workflow with Panasonic P2 Media, Presented by Apple/Panasonic
Join Apple Final Cut Pro experts in a workflow demonstration of content capture with a Panasonic P2 card on a Panasonic HVX200 camera, ready for Final Cut Pro 5.1.2. Learn how to set up your HVX200 camera and Final Cut Pro for fast, real-time editing of your video work.